founder of Maximilian Linz Press & Public Relations, a Milan-based international PR and press agency established in 1999. With over three decades of experience, he is known for orchestrating high-profile fashion shows, campaign productions, and strategic communication programs for both heritage brands and rising global talents.
The agency curates a refined portfolio of designers, delivering tailor-made strategies and securing coverage in the most influential fashion media and digital platforms through strong relationships with web influencers, editors, and tastemakers.
In parallel with his agency leadership, Maximilian consults for several prominent institutions including Camera Nazionale della Moda Italiana, Portugal Fashion (Oporto Fashion Week) and Camera Showroom Milano (CSM).
Previously, he served as Communications Director for DSQUARED2, overseeing global image, media relations, and brand visibility for over five years.
Maximilian is also Project Leader and Professor of Fashion Communication & Events at the renowned Master in Fashion Management at Domus Academy / NABA – Nuova Accademia di Belle Arti Milano, where he brings real-world expertise into an academic context, guiding emerging talent in the art of strategic storytelling and event culture.
Ermanno Piraes is a multilingual senior consultant with over 25 years of experience in fashion, luxury, and the creative industries. A former executive at both LVMH and the Richemont Group, he is renowned for his strategic insight and cross-cultural fluency, having led global marketing and communications programs for top-tier brands across Europe, the U.S., the Middle East, and Asia.
His areas of expertise include brand development, media relations, digital strategy, VIP & talent engagement, and experiential activations—always executed with a bespoke, impact-driven approach. Ermanno has extensive experience at global Fashion Weeks and Paris Haute Couture and has collaborated with iconic names such as FENDI, Delvaux, Chopard, Art Basel, Design Miami, the Cannes Film Festival, and amfAR
Public Relations with International Vips, Celebrities and Web Influencers
International Media Relations
Press Office Activities
Corporate PR
Media Planning
Celebrity Endorsment & Placement
Shows Production
Events Production
Campaign Shootings
Lookbook Shootings
Video Productions
VIC Operations
Communication & Events
Unipessoal LDA.
Rua Paulo da Gama 550 – 11D
4150-589 Porto
Portugal
Maximilian Linz
Via Luigi Anelli 2
Milano
Ermanno Piraes
10, Rue De Turbigo
Paris